AI traffic vs AI Tracker

The two sections answer different questions. Traffic → AI assistants asks “did a person come from AI?”. AI Results Tracker asks “does the brand appear when we test a specific phrase?”.

AI traffic

GA referral sessions, behavior and key events.

AI Tracker

Cited/mentioned/missing status by engine, keyword and date.

Google AI Overview

A SERP feature; not equal to a ChatGPT referral.

Four normal scenarios

1. There is traffic, no Tracker data: nobody has run an AI check.
2. There is a Tracker citation, no traffic: users did not click or the referrer is missing.
3. There are both: visibility exists and some people visit.
4. There are neither: check configuration, data freshness and content fit.

A correct report

1. 1
   Show the AI visibility rate/statuses

   From the Tracker.

2. 2
   Show the AI referral sessions

   From GA.

3. 3
   Show key events

   Only if they are configured.

4. 4
   Add the limitations

   Referrer loss and the instability of LLM answers.

Questions & answers