Glossary

WRS SEO glossary

A complete glossary of screens, settings, sources, statuses and metrics.

Use this glossary when two numbers look similar. The links lead to the practical guides.

Projects and access

Project: One tracked site with a domain, markets, keywords and history.
Owner: An owner with manage rights.
Manage: The right to change things and start actions.
View: View only.
Admin: If you are an administrator: you see all projects and the admin screens.
Demo mode: Demonstration/non-live data for orientation.
Updated: The time of the last successfully saved result.

SERP: A search engine results page.
Keyword: The phrase the system checks.
Search engine: Engine + market + language + device.
Market: The country/language of the searching context.
Mobile: Mobile SERP.
Desktop: Desktop SERP.
Organic position: The row among the organic results.
Visible position: The row among all visual SERP elements.
Ranking URL: The URL from the project found in the results.
Delta / Δ: Change versus the previous snapshot.
100+: Not found within the set depth.
Depth Top 10/30: Up to which organic result the domain is searched. Top 100 is not offered.
Avg. position: The average as ranked / total; in the total 100+ = 101.
Top 1/3/5/10/30: Cumulative position ranges.
% in top 10: The share of keywords in positions 1–10.
SERP feature: A special result such as Ads, PAA, Local or AI Overview.

AI visibility: Presence in standardized AI checks.
AI Tracker: The navigation name of AI monitoring.
AI Results Tracker: The table by keyword, engine, status and date.
LLM: Large Language Model, for example ChatGPT/Gemini.
Engine: The specific AI source.
Scope all: All keywords.
Scope selected: Only the LLM-tagged keywords.
Off: AI is blocked, including from schedules.
On demand only: AI is run manually.
Cited: The AI uses the site as a source (link, Sources, URL). A stronger signal than a mention.
Mentioned: The AI says the brand/site name in the text without giving it as a source.
Missing: No mention and no citation in the specific check.
Excerpt: A context fragment from the AI answer.
Google AI Overview: An AI block in the Google SERP.
AI traffic: Real GA sessions from an AI referrer.
Trends / interest 0–100: A relative Google Trends index for the period. Not monthly volume.
Rising queries: Related queries with fast growth in interest — ideas for new keywords.

Website Audit: A crawl of up to 3000 URLs with HTTP/title/meta/H1/noindex checks.
HTTP status: The response code, for example 200, 404, 500.
Title: The HTML title of the document.
Meta description: The HTML description for the results.
H1: The main visible heading.
Noindex: An instruction for the page not to be indexed.
On-Page check: An on-demand single check of the Ranking URL; draws from the wallet only on click.
Backlinks: External links to a domain; an on-demand module.

Wallet: A monthly subscription with an agreed limit; live checks and on-demand actions draw from it.
Estimate / month: A rough estimate of consumption at the current scope — not a public price list.
Subscription limit: Availability for checks agreed / quoted individually.
Schedule: An automatic choice of task, days and hour in Europe/Sofia time.
Snapshot: A record of the result at a specific moment.
On-demand: An action only on a manual click; it draws from the wallet then, not as an automatic routine.
Split menu: A menu that lets you choose the exact type of refresh.

Which number is the main SEO KPI?

There is no single universal one. Combine the rank of the important core, GSC clicks/CTR and GA outcomes.

Which actions do not draw from the wallet?

Refreshing GSC and GA.

What does “missing” mean?

In the AI context — no presence in the specific answer; for rank 100+ — the domain was not found within the depth.