Cost and forecast

Checks and paid actions draw from the client wallet — the monthly subscription with an agreed limit. Limits and terms are agreed or quoted individually. How much one cycle consumes depends on the number of keywords, markets, devices, depth and AI engines. The estimate in “Settings” is a rough guide at the current scope, not a public price list.

Rank / SERP

Draws from the wallet when checking Google/Bing positions.

LLM / AI visibility

Draws from the wallet for ChatGPT/Gemini checks depending on scope and engines.

Search volume

Draws from the wallet on “Refresh volume” or “Refresh volumes now with the selected model”.

GSC

Does not draw from the wallet / subscription limit.

GA

Does not draw from the wallet / subscription limit.

Labs

On-demand; draws from the wallet only on “Run Labs”.

Backlinks

On-demand; “Backlinks · project” or “Backlinks · domain” — only on click.

On-Page check

On-demand on the Ranking URL — draws from the wallet only on click.

How the estimate is formed

1. Number of active keywords × search engines.
2. Mobile and Desktop as separate SERP checks.
3. Depth Top 10 or Top 30.
4. AI scope all|selected and the number of LLM engines.
5. Cycle frequency and active schedules.

Control workflow

1. 1
   Check “Estimate / month”

   Note the guide figure at the current scope.

2. 2
   Reduce unnecessary scope

   Remove irrelevant keywords, devices and markets.

3. 3
   Set AI to selected

   Tag only the business-critical phrases.

4. 4
   Use on-demand deliberately

   Labs, Backlinks and On-Page draw from the wallet only on click and are not part of the automatic routine.

5. 5
   Watch the wallet

   If you are an administrator, review the remaining limit and the consumption categories; see Wallet and subscription.

Questions & answers