Getting started

WRS SEO organizes your work by website. Each website is a separate project, and inside it you will find Rankings, Traffic, Website Audit, Keywords, Competitors, Trends, AI Tracker and Settings. You do not need to activate everything at once.

Full onboarding in 10 steps

1. 1
   1. Log in and look at “All projects”

   This is the overall dashboard. If it is empty and you have manage rights, use “+ Create project”. If you are expecting a shared site, the owner needs to use “Share for viewing” with your account.

2. 2
   2. Create the project

   Enter a recognizable name and the exact domain. The five screens are “General information”, “Search engines”, “Keywords”, “Competitors” and “Statistics and analytics”. Details: Creating a project.

3. 3
   3. Choose markets and devices

   For each search engine pick the right country, language, Mobile and/or Desktop. The market describes the searching user, not the country of the hosting.

4. 4
   4. Add a small, high-quality core

   Start with 20–50 important phrases: categories, services, products and a few branded queries. Add more later from “Keywords”.

5. 5
   5. Run the first SERP check

   Open “Rankings” and click “Check rankings”. When it finishes you will see the mobile/desktop position, Ranking URL, distribution and history.

6. 6
   6. Connect Search Console

   In “Traffic” click “Connect Search Console”, choose the right property and then “Refresh GSC”. This brings in clicks, impressions, CTR and the GSC average position.

7. 7
   7. Connect Analytics (optional)

   Use “Connect Analytics”, choose the right GA4 property and “Refresh Analytics”. This brings in organic sessions, behavior, landing pages and AI assistant sessions.

8. 8
   8. Set the AI policy

   In “Settings” choose the AI frequency, scope and LLM engines. For a safe start use “On demand only” and “Selected keywords only”.

9. 9
   9. Run AI and the audit when needed

   In “AI Results Tracker” click “AI check”. In “Website Audit” click “Run audit”. These are separate checks and are not started by connecting Google.

10. 10
    10. Set up a schedule and share

    If you have the rights, create sensible schedules in Europe/Sofia time. For a client use “Share for viewing” to give view access without edit rights.

What to check after the first day

Rankings

Is there a last-check date, mobile/desktop numbers and the correct Ranking URL.

Traffic

Are the active GSC/GA connections visible, and up to which date has Google returned data.

AI Results Tracker

Is there at least one genuinely completed AI check for the selected phrases.

Website Audit

Are there crawled URLs and issues the team can actually fix.

Cost

In “Settings” review “Estimate / month” before you turn on daily checks.

Questions & answers