Competitors
Tracked domains, Share of Voice, top 10 SERP coverage, a noise filter and on-demand backlinks/gap.
The module combines manually “Tracked competitors” and the domains actually found in the latest SERP. “Refresh SERP” creates a fresh base for the comparison. Share of Voice is calculated with no new API.
Actions
- Refresh SERP
- Runs new SERP data for the current keywords/configurations.
- Tracked competitors
- The domains the team watches deliberately. You can add from the form or with “Track” from the SERP table.
- Hide noise
- Hides YouTube, social networks, Wikipedia and similar, so the more relevant shops/sites remain.
- Backlinks · project / domain
- An on-demand link profile; draws from the wallet only on click.
- Backlink Gap
- On-demand: domains that link to a selected competitor but not to you. Requires at least one tracked competitor.
Share of Voice
SOV shows the relative “share” of visibility across the tracked keywords: volume × CTR by position in the top 10 (mobile). Your % + the competitors ≈ 100% of the weighted visibility in this list — it is not the whole market. See Share of Voice.
The table “Who is in the Google top 10…”
- SOV
- The share of weighted visibility relative to the tracked keywords.
- How many of your keywords
- A full sentence: for how many of the keywords you track in the project this site is in the Google top 10.
- Ahead of you
- A full sentence: for how many keywords it has a better position than your site. If any — and for how many you are ahead.
- Example keywords
- Specific keywords from the comparison; the label above them says whether they are “ahead of you” or only “in the top 10”.
Questions & answers
Is SOV the same as Top 10 visibility on the dashboard?
No. Top 10 visibility is only for your list. SOV compares you with the competitors in the same SERPs. See Share of Voice and Traffic forecast and visibility.
Why is YouTube at the top of the list?
It is often in the top 10. Use “Hide noise” to focus on commercial sites.