Rankings
SERP features
All the tags in Rankings and how they affect visibility.
A SERP feature is a special block or format in the results. The tag does not automatically mean your site takes part; it means the feature was detected in the SERP snapshot.
- Featured
- Featured snippet — an excerpt with a direct answer above the standard results.
- PAA
- People Also Ask — expandable related questions.
- Related
- Related searches or rephrasing suggestions.
- Local
- A local pack with local businesses.
- KG
- Knowledge Graph/Knowledge Panel for an organization, place or entity.
- Video
- Video results or a video carousel.
- Images
- An image pack.
- Shopping
- A Shopping block with product offers.
- Products
- Product results/merchant listings.
- AI Overview
- A generated Google AI answer, often with cited sources.
- Ads
- Paid ad positions.
- Carousel
- A horizontal carousel of results/entities.
- News
- Top stories or a news block.
- Posts from X/Twitter.
- Jobs
- Job listings.
- Events
- Events with dates and places.
- Recipes
- Recipes with rich data.
- Map
- A map or map result.
- Reviews
- A review/ratings block or extension.
- Perspectives
- Perspectives and content from people/creators.
- Forums
- Forum discussions.
- Shorts
- Short vertical videos.
- Compare
- A comparison block for products or features.
Workflow
- 1Open a keyword
See which tags appear for the current market and device.
- 2Compare organic and visible
A big difference is usually explained by features.
- 3Check the Ranking URL
Make sure the page format matches the intent.
- 4Follow the change
A feature can appear or disappear between snapshots.
Questions & answers
Does the AI Overview tag mean we are cited?
Not necessarily. The presence of the block and the citation of the domain are separate signals.
Why are features different on Mobile and Desktop?
Google uses different layouts and sometimes a different SERP composition.
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