Traffic

“Traffic” combines Search Console and Google Analytics, but keeps their meaning separate. Which KPIs you see depends on which connection is active.

Period

7 days

A short operational overview; sensitive to weekday noise.

14 days

Two weeks for a short trend.

28 days

A convenient standard for comparison and Google cycles.

90 days

A more stable seasonal picture.

From / To / Show

A manual calendar. “Show” applies the chosen interval.

Top KPIs and chips

GSC adds clicks, impressions, CTR and the GSC average position. GA adds organic sessions, users, engagement and key events. Chips show a comparison, a daily average or a strong day depending on the card.

Chart

The daily lines should be compared over the same period. The latest GSC/GA days may be incomplete because of Google’s delay.

Weekday fold

The day-of-week section groups Mon–Sun and helps you avoid taking the typical weekend dip for an SEO problem. The fold control collapses the section without losing data.

Landings fold

Landing pages show the first URL in an organic GA session. The paths are links to the live site; the first 10 rows are visible, the rest behind “See more”. The period of the landing snapshot may follow the latest Analytics refresh, not every custom calendar.

AI assistants

The block counts GA sessions with a recognized referrer from ChatGPT, Gemini and other assistants. Google AI Overview clicks usually stay in Google organic. In detail: AI sessions.

By day

The list is like a table: date + columns Clicks, Impressions, CTR, Pos. (GSC) and, with Analytics available, Org. sessions. Hover over a label or number for a short tooltip. “Pos.” is the GSC average position for the day, not a rank tracker. With Search Console connected, click a day to expand the top queries for that date — on-demand data from Google, with no wallet cost.

Practical analysis

1. 1
   Choose 28 days

   Provides a stable baseline window.

2. 2
   Check freshness

   If the latest days are missing, refresh GSC/Analytics and account for Google’s delay.

3. 3
   Compare clicks and sessions as a trend

   Do not expect equal absolute values.

4. 4
   Open a day for queries

   See which phrases brought clicks/impressions on exactly that date.

5. 5
   Open landings

   Find URLs with traffic but weak engagement/conversions.

6. 6
   Check weekday

   Separate a seasonal/weekly pattern from an anomaly.

7. 7
   Review AI assistants separately

   Do not compare them directly with AI Tracker statuses.

Questions & answers